This article, while it will pay attention to the opposition parties—the Congress and the
GPP—intends, in its first part, to scrutinize the mainstays of Narendra Modi’s election
campaign with special references to high tech populism, his banalization of Hindutva, his
notion of Gujarati patriotism and his defence of what he calls the ‘neo-middle class’. The
second part that deals with the electoral results and the citizens’ voting behaviour, will
show that Modi’s constituency is a by-product of an increasingly polarized pattern of
social change and economic growth, the BJP receiving stronger support from urban dwellers,
whatever their caste, gender and level of education may be.
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