AbstractNalin Abeysekera. Marketing Sinhalen, 2019, Sri Lanka: Sadeepa Publishers (Pvt.) Limited, pp. 1–51, `200 (paperback), ISBN: 978-955-661-965-2Get full access to this articleView all access options for this article.Get accessReferences1. Kotler P. Keller K. (2016). Marketing management (1st ed.). Boston, MA: Pearson.2. Liyanage U. (2003). Profiling the Sri Lankan consumer: Multiple portraits and manifest patterns. Colombo, Sri Lanka: Postgraduate Institute of Management.
