A Study on Gender Differences in Stress Faced by Life Insurance Marketing Employees

Abstract

Stress is a universal element in work and all human beings have to face stress in all walks of life. Currently, business establishments are critically analysing the stress management disputes that contribute to lower job performance of employees originating from dissatisfaction and high turnover, ultimately affecting organisational goals and objectives. In life insurance business, the employees involved in the selling of life insurance policies may face several stresses due to varied reasons. This can be grouped under five heads: superior’s behaviour, personal grumbles, job-specific factors, work policy of the company and external forces. Put together, 46 sub-variables are considered as responsible stress factors in the case of life insurance marketing employees. This study consists of 100 employees working in private life insurance companies in mid-western part of Tamil Nadu. A detailed structured questionnaire has been used for collecting data from the respondents. The questionnaire was pre-tested and consists of two parts: the first part focuses on the collection of socio-economic background, and the second part collects data for various sources of stress. Simple random sampling method has been adopted and data collected from the respondents are properly analysed with the help of simple percentage analysis, mean and standard deviation. Gender difference with regard to various sources of stress factors could be tested by using t-test analysis. This study concluded that there is a similarity in the stress level between male and female employees.

Keywords

Stress sources of stress marketing employees workplace stress stress level of life insurance employees

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