Abstract
Past two decades have witnessed significant increase in social responsibility mainstreaming in businesses. Consequently, business schools across the globe are increasingly adopting and mainstreaming social responsibility agenda in business education curriculum. Some of the business schools have brought interesting innovations in integrating social responsibility issues at different levels. The case explores and analyses the challenges and opportunities faced by one of the largest public university affiliated business schools in Bangalore with regard to properly integrating sustainability in next generation management education. The case also analyses the contextual issues in transferring learning across UN Principles for Responsible Management Education (PRME) signatory business schools in a given context. The article is based on a field research as well as a review of secondary data.
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