In 2012, with the release of 48th annual report for 2011–2012, titled ‘Save Today, Secure Tomorrow’, Ion Exchange (India) Limited introduced two new water purifiers for its domestic customers based on green innovation. Despite being the oldest company in water business, it is not making profits in domestic segment. Therefore, the company is searching for success through green innovations. Hence, the concern here is whether these innovative green purifiers may change the fate of the company or not.
Agencies. (2010, June15). HUL launches a cheaper Pureit. Financial Express, Retrieved November2010, from http://www.financialexpress.com/news/hul-launches-a-cheaper-pureit/634057/
2.
AIMA News. (2010, September). Case study on Tata Swach Nanotech water purifier. Global innovation conference, inclusive growth through business model innovation: A mantra for high performance, pp. 32–34.
3.
BhardwajB.R., & MalhotraA. (2013). Green banking strategies: Sustainability through corporate entrepreneurship.Greener Journal of Businesses and Management Studies,3(4), 180–193.
4.
ChallapalliS. (2010, June25). LG electronics to enter air, water purifiers space. Business Line, Retrieved August2010, from http://www.blonnet.com/2010/06/26/stories/2010062652430500.htm
5.
ChatterjeeP. (2010, August28). HUL adopts pure play FMCG route for purifiers. Retrieved November2010, from http://www.blonnet.com/2010/08/28/stories/2010082852440300.htm
6.
ChenY., & ChangK. (2011). The nonlinear effect of green innovation on the corporate competitive advantage.Quality & Quantity. Retrieved July2012, from http://link.springer.com/article/10.1007%2Fs11135-011-9518-x?LI=true#
7.
Corporate. (2010, May23). Motherson in talks with Unilever for water purifier biz. The Hindu. Retrieved November2010, from http://www.hinduonnet.com/businessline/blnus/02231301.htm
8.
DangelicoR.M., & PujariD. (2010). Mainstreaming green product innovation: Why and how companies integrate environmental sustainability.Journal of Business Ethics,95(3), 471–486.
9.
Eureka Forbes (2012). Retrieved August2012, from http://www.eurekaforbes.com/aboutus/aboutus-profile.aspx
10.
India Water Review. (2012, June2). Indian water purifier market seen doubling to Rs 7000 crore in 2015. Story, India Water Review, Retrieved October2012, from http://www.indiawaterreview.in/Story/News/indian-water-purifier-market-seen-doubling-to-rs-7000-crore-in-2015/705/1#.ULZGC-SE29d
11.
Ion Exchange India Limited (2012). Retrieved August2012, from http://www.ionindia.com/company.html
12.
KapoorR. (2010, January18). Time to focus on water security. Business Line, Retrieved August2010, from http://www.blonnet.com/2010/01/18/stories/2010011850661100.htm0
13.
KarS. (2009, November26). The water purifier slugfest. Business Standard, Retrieved March2010, from http://www.business-standard.com/india/news/the-water-purifier-slugfest/377678/
14.
Kent RO Systems Limited (2012). Retrieved August2012, from http://www.kent.co.in/kent_technology/brand_advantage.aspx
15.
LinR., TanK., & GengY. (2013). Market demand, green product innovation, and firm performance: Evidence from Vietnam motorcycle industry.Journal of Cleaner Production,40(1), 101–107.
16.
Mint. (2010, May25). Godrej unit plans move into kitchenware, low-cost purifiers. Retrieved August2010, from http://www.ceama.in/content1.aspx?id=4
17.
NarangK. (2007, May3). Philips India forays into water purifier business. Business Line. Retrieved March2009, from http://www.blonnet.com/2007/05/03/stories/2007050302580500.htm
18.
NociG., & VergantiR. (1999). Managing green product innovation in small firms.R&D Management,29(1), 3–15.
19.
PintoV.S. (2010, August30). Battle over water. Business Standard. Retrieved March2011, from http://www.business-standard.com/india/news/battle-over-water/406257/
20.
SindhuS. (2010, September4). Kent to begin direct retail sales of water purifiers. Business Standard. Retrieved November2010, from http://www.business-standard.com/india/news/kent-to-begin-direct-retail-saleswater-purifiers/406961/
21.
WongS.K. (2012). The influence of green product competitiveness on the success of green product innovation: Empirical evidence from the Chinese electrical and electronics industry.European Journal of Innovation Management,15(4), 468–490.
22.
ZachariahR. (2009, December8). After Nano, Tatas’ water purifier at Rs 1k. Times of India. Retrieved March2010, from http://timesofindia.indiatimes.com/business/india-business/After-Nano-Tatas-water-purifier-at-Rs-1k/articleshow/5312245.cms
23.
Zero-B (2012). Retrieved October2012, from http://www.zerobonline.com/products.html
