Pakistan Foods and Beverage Company

Abstract

Pakistan Foods and Beverage Company (PFBC), having a workforce of 4500 people and 25 per cent annual growth, has become a leading company in the Confectionary and Food industry of Pakistan. The perils of managing growth are catching up the organization with extremely high employees’ separation rate, lower productivity, endless complaints and grievances, lack of HR management systems and a ‘one man’ show approach adopted by its owners. The CEO now wants to strategically realign and incorporate the organization-wide cultural change according to his Vision 2020 and revamp things to make it great without leaving good.