Creation,Management and Succession of a Small Firm

Abstract

A professional with experience in marketing of industrial products identifies opportunity in marketing select industrial products in yet to be exploited market of North India. He incorporated Times Marketing Private Limited. Since inception, the company followed certain core values in the journey of its growth. The essence of these values was total professional integrity in operations. However, the company faced certain challenges in terms of resource constraints in the beginning, conflict of competencies in growth phase and succession issue in maturity phase. The case examines nature of the opportunity, in which the entrepreneur assembles and displays his resources to meet the opportunity and his own values and behaviour. The case describes extensive thought process of a typical professional and his dilemma in his professional life in corporate and entrepreneurial venture. The resolution of such dilemma has been addressed with critical analysis of environment, values and resources to strive for congruencies amongst these factors.