Abstract
J.A. Quelch and K. Jocz, Greater Good: How Marketing Makes for Better Democracy, 2007, Boston, MA: Harvard Business School Press, 331 pp.
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J.A. Quelch and K. Jocz, Greater Good: How Marketing Makes for Better Democracy, 2007, Boston, MA: Harvard Business School Press, 331 pp.
View all access options for this article.