Abstract
For the last three decades, an important social transition has taken place in Indonesia. It has brought with it cultural changes as well as emergence of narabas (trespassing) mentality and tegel (heartless) behavior. These phenomena are related to the emergence of consumer culture in which people are misguided with the belief that the image of things consumed are highly cultural activities. Such consumer culture is strengthened by the market expansion of industrial products from advanced countries, carried out by the process of globalization.
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