Abstract
This paper intends to analyze the business culture of Breat Britain. The core assumption of this research is that ‘values and behaviours that affect the way individuals and groups do business together’. Three core analyzing areas of this research are business environment, british self-image and ‘what a foreigner can expect when doing business with british people.’ The characteristic points of research results are following: British business people are likely to primarily concerned with the short-term impact of new business on their annual budget and financial plan. British think of their management style as team-based and participative.
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