Abstract
This paper aimed showing the concept of “business culture” case of German. According to specific culture of German society, the paper gave two categories, small and medium sized enterprises, large firms. The German business culture can be characterized as participatory, consensus-oriented, information-intensive.
4. Conclusion: The concept of a national business culture is meaningful. The German business culture can be characterised as participatory, consensus-oriented, information-intensive. Many changes have taken place in the recent past, this process of change of the German way of doing business will continue to change. The change is quite profound and fast in such companies which are exposed to international transactions, mainly foreign direct investments. Small enterprises with mainly local or regional focus will take longer.
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