Medical Information Services

Abstract

As the pharmaceutical and biotechnology industry continues to undergo transformative changes with mergers and acquisitions, loss of patent exclusivity, increased collaborations, and health care reform, Medical Information departments have changed as well. A total of 25 companies were asked to participate in a telephone survey to better understand the trends and adaptations over the last 5 years. Of these, 21 companies participated; the response rate was 84%. The survey focused on 5 key areas: operations and demographics, outsourcing, diversity of responsibilities, value, and health care reform. Results from this survey indicate an increase in outsource activity with expanded contact center functions and continued interest in globalization. Changes over the past 5 years were noted for promotional review, sales training, medical booth convention coverage, field medical slide review, inquiry volume, and support for products approved through the 505(b)(2) pathway. The full impact of health care reform remains to be determined; however, an increase in consumer inquiries is expected. Results from this research should be considered for future surveys.