In this commentary, Antunovic and Bruce comment on the state of feminist sport media scholarship in Communication & Sport in response to Cummins and Hahn’s (2025) 10-year review. The journal has served as a “go to” space for feminist sport media studies scholarship. Hegemonic masculinity prevails as one of the most often referenced frameworks, but the journal’s publications have also engaged with a range of feminist frameworks. Scholars gravitate towards analyses of content (both qualitative and quantitative), which is reflected in feminist sport media scholarship as well. We advocate for a greater use of interviews and focus groups, and note the glaring absence of experimental design. The commentary also addresses the complexities between authors’ institutional affiliations, lived experiences, and contexts of analysis. We ultimately argue for a deeper engagement with theory and a continued commitment to bridging disciplinary boundaries.
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