A Longitudinal Content Analysis of Gender and Ethnicity Portrayals on ESPN’s SportsCenter From 1999 to 2009

Abstract

This longitudinal content analysis of ESPN’s SportsCenter from 1999 to 2009 found that women’s sports continue to be almost wholly absent from the influential program. Women were also no more likely to be depicted as show hosts, reporters, or coaches in 2009 than 1999. Furthermore, coverage of women’s sports was noteworthy for a lack of journalistic depth when compared to men’s sports. This study also looked at coverage of athletes of color. Results revealed increasing evidence of the hypervisible Black male athlete in the relative absence of African Americans and other ethnic minorities in positions of power (from SportsCenter hosts to head coaches) across the two seasons. These results, when taken together, point to the perpetuation of normative hegemonic White masculinity in mediated sports.

Keywords

mediated sports ethnicity gender content analysis framing theory

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