Marketing Health Promotion

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Jeffery R.W. , Forster J.L. , French S.A. , Kelder S.H. , Lando H.A. , McGovern P.G. , Jacobs D.R. , and Baxter J.E. (1993). The healthy worker project: A work-site intervention for weight control and smoking cessation. American Journal of Public Health, 83(3), 395–401.

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Kotler P. , and Clark R. (1987). Marketing for Health Care Organizations. Englewood Cliffs, NJ: Prentice Hall, Inc.

MacStravic R.S. (1988). Outcome marketing in health care. Health Care Management Review, 13(2), 53–59.

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Milio N. (1988). The profitization of health promotion. International Journal of Health Services, 18(4), 573–585.

Miller C. , and Tricker R. (1991). Past and future priorities in health promotion in the United States: A survey of experts. American Journal of Health Promotion, 5(4), 360–367.

Robbins S.A. , Kane C.M. , and Sullivan D.J. (1988). The Amherst study of hospital marketing practices. Journal of Health Care Marketing, 8(1), 86–87.

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Woodside A.G. , Nielsen R.L. , Walters F. , and Muller G.D. (1988). Preference segmentation of health care services: The old-fashioned, value conscious, affluent, and professional want-it-alls. Journal of Health Care Marketing, 8(2), 14–24.