Applying Marketing Strategies to Worksite Health Promotion Efforts

Aaker D.A. Myers J.G. (1982). Advertising Management. Englewood Cliffs, NJ: Prentice-Hall.

Bjurstrom L.A. Alexion N.G. (1978, August). A program of heart disease intervention for public employees. Journal of Occupational Medicine, 20, 521–531.

Bloom P. Novelli W. (1981, Spring). Problems and challenges in social marketing. Journal of Marketing, 45, 79–88.

Carlow R. Marketing the Professional. Symposium presented at the AAHPERD National Convention, Minneapolis, MN, April 10, 1983.

Churchill G. (1976). Marketing research: Methodological foundations. Hinsdale, IL: Dryden Press.

Davis H.L. Silk A.J. (1972, Winter). Interaction and influence processes in personal selling. Sloan Management Review, pp. 59–76.

Engel J.F. Blackwell R.D. Kegerreis R.J. (1969, December). How information is used to adopt an innovation. Journal of Advertising Research, 9, 3–8.

Golaszewski T.J. (1981, November/December). Health education for corporations: Efforts toward a professional degree program. Health Education, 12, 4–6.

Green P.E. Wind Y. (1973). Multiattribute decisions in marketing: A measurement approach. Hinsdale, IL: Dryden Press.

Kotler P. (1980). Marketing management: Analysis, planning and control. Englewood Cliffs, NJ: Prentice-Hall.

Kotler P. Zaltman G. (1971, July). Social marketing: An approach to planned social change. Journal of Marketing, 35, 3–12.

Laughlin J. (1982, May). A wellness approach to health in the workplace. Health Values, 6, 14–18.

Leventhal H. (1973, May). Changing attitudes and habits to reduce risk factors in chronic disease. American Journal of Cardiology, 31, 571–580.

Parkinson R.S. (1982. Managing health promotion in the workplace. Palo Alto, CA: Mayfield Publishing.

Roehmholdt-Koprucki V. (1983). A marketing strategy for a family life education program. (Unpublished dissertation, State University of New York at Buffalo).

Rosenstock I.M. (1974, Winter). Historical origins of the health beliefs model. Health Education Monographs, 2, 328–335.

Rothschild M. (1979, Spring). Marketing communications in non-business situations or why it's so hard to sell brotherhood like soap. Journal of Marketing, 43, 11–20.

Russell I. (1968, July). Benefit segmentation: A decision-oriented research tool. Journal of Marketing, 32, 30–35.

Toohey J.V. Shirreffs J.H. (1980, March/April). Future trends in health education. Health Education, 2, 15–17.

Volker F. (1981, March). High attrition rates in weight reduction programs. Archives of Internal Medicine, 141, 426–428.