Employee-centric strategies have moved from employee satisfaction and brand awareness to employee “affinity” or “attachment.” In today's marketplace, occupational health nurses understand that differentiation (i.e., the perception of uniqueness) is the direct result of superior employee interactions, which lead to better employee care, enduring employee relationships, loyal employees, and satisfied employers. What drives employees to occupational health nurse attachment? The answer is a passion for rising above the competition to create ideal employee experiences.
References
1.
ConstableJ., & RussellD. (1986). The effect of social support and the work environment upon burnout among nurses. Journal of Human Stress, 12(1), 20–26.
2.
GuentherR., & VittoriG. (2008). Sustainable healthcare architecture. Hoboken, NJ: John Wiley and Sons.
3.
JosephA. (2006). The role of the physical and social environment in promoting health, safety and effectiveness in the healthcare workplace. Retrieved October 28, 2008, from www.healthdesign.org
4.
KapfererJ. N. (2008). The new strategic brand management: Creating and sustaining brand equity long term (4th ed.) Philadelphia: Kogan Page.
5.
MroczekJ.MikitarianG.VieiraE. K., & RotariusT. (2005). Hospital design and staff perceptions: An exploratory analysis. Health Care Manager, 24(3), 233–244.
6.
YimC. K.TseD. K., & ChanK. W. (2008). Strengthening customer loyalty through intimacy and passion: Roles of customer-firm affection and customer-staff relationships in services. Journal of Marketing Research, 45(6), 741–756.
