The panel approach provides a forum for sharing ideas, viewpoints, and perspectives. Panel members come with expertise from a variety of case management arenas and have agreed to share their opinions and perspectives in response to specific questions or scenarios. Opinions and perspectives are those of the panel members and do not necessarily represent the views of AAOHN, the Editor, or the Publisher. We encourage readers to submit their questions or scenarios for the panel. This month's panel members include Christine M. Kalina, Annette B. Haag, and Norman DePaul Brown.
References
1.
KalinaC.FitkoJ. (1997). Business process design: Business plan development for a cost effective, quality assured occupational health service. AAOHN Journal, 45(2), 61–67.
2.
KotlerP. (1997). Marketing management analysis: Planning implementation and control (p. 238). Englewood Cliffs, NJ: Prentice-Hall.
3.
KotlerP.ClarkeR. N. (1987). Marketing for health care organizations (pp. 4, 7). Englewood Cliffs, NJ: Prentice-Hall.
