Lessons from Chipotle Mexican Grill's Foodborne Illness Outbreaks

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Garcia A. (2016, April 26, 2016). Chipotle reports its first ever quarterly loss - $26.4 million. Money CNN. Retrieved from http://money.cnn.com/2016/04/26/news/companies/chipotle-sales-loss-millions/.

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Jargon J. (2015, December 15). Chipotle pulls back on local ingredients: a string of food-contamination crises is forcing the once-upstart chain to amend its fresh, local strategy. Retrieved from http://www.wsj.com/articles/chipotle-heads-back-to-the-test-kitchen-1450205438.

Jennings L. (2015, December 10). Experts unimpressed with Chipotle's crisis management. Nation's Restaurant News. Retrieved from http://nrn.com/blog/experts-unimpressed-chipotles-crisis-management.

Madhani A. (2015, September 15). Most restaurant chains get failing grades on antibiotics use in new report. USA Today. Retrieved from http://www.usatoday.com/story/news/2015/09/15/fast-food-scorecard-antibiotics-chipotle-mcdonalds-panera-starbucks-subway/72309072/.

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Peterson H. (2016). Chipotle's customers have menu fatigue and it's a huge crisis for the company. Business Insider. Retrieved from http://www.busines-sinsider.com/chipotles-simple-menu-is-driving-customers-away-2016-2/.

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Recommended Articles: Crisis Management in Restaurant Industry.

Hedberg C. W. , Smith S. J. , Kirkland E. , Radke V. , Jones T. F. , Selman C. A. , & EHS-NET. (2006). Systematic environmental evaluations to identity food safety differences between outbreak and no outbreak restaurants. Journal of Food Protection, 69(11): 2697–2702.

Howells A. D. , Roberts K. R. , Shanklin C. W. , Pilling V. K. , Brannon L. A. , & Barrett B. B. (2008). Restaurant employees’ perceptions of barriers to three food safety practices. Journal of the American Dietetic Association, 108: 1345–1349.

Israeli A. A. (2007). Crisis-management practices in the restaurant industry. International Journal of Hospitality Management, 26: 807–823.

Semercioz F. , Pehlivan C. , Sozuer A. , & Mert A. (2015). Crisis management practices and strategic responses through customer loyalty and price strategy in hard times: Evidences from fine-dining restaurants. Procedia – Social and Behavioral Sciences, 207: 149–156.

Seo S. & Jang S. (2013). The roles of brand equity and branding strategy: A study of restaurant food crises. International Journal of Hospitality Management, 34: 192–201.

Seo S. , Jang S. , Almanza B. , Miao L. , & Behnke C. (2014). The negative spillover effect of food crises on restaurant firms: Did Jack in the Box really recover from an E. coli scare?. International Journal of Hospitality Management, 39: 107–121.

Seo S. , Jang S. , Miao L. , Almanza B. , & Behnke C. (2013). The impact of food safety events on the value of food-related firms: An event study approach. International Journal of Hospitality Management, 33: 153–165.

Tse A. C. B. , So S. , & Sin L. (2006). Crisis management and recovery: how restaurants in Hong Kong responded to SARS. International Journal of Hospitality Management, 25: 3–11.

Resources from Websites Centers for Disease Control and Prevention (CDC) and the Food Safety Modernization Act: http://www.cdc.gov/ncezid/dfwed/pdfs/fsma-fact-sheet-508c.pdf.

CDC's studies on Restaurant-related Foodborne Illness Outbreaks: http://www.cdc.gov/nceh/ehs/EHSNet/Foodborne_Illness_Outbreaks.htm.

Centers for Disease Control and Prevention's final update – Multistate outbreaks of Shiga toxin-producing E.coli O26 infections linked to Chipotle Mexican Grill restaurants: http://www.cdc.gov/ecoli/2015/o26-11–15/.

Chipotle's Food with Integrity: https://www.chipotle.com/food-with-integrity.

Chipotle's Food Safety (a focus on food safety): https://www.chipotle.com/foodsafety.

Chipotle's Local Grower Initiative: https://www.chipotle.com/localgrowersupport.

Chipotle's featured story (it's a process, never processed): https://www.chipotle.com/whats-happening.

Disney CHEFs technology (food safety technology): http://disneysynclink.com/disney-chefs/.

Food Safety.gov: http://www.foodsafety.gov/.

U.S. Food and Drug Administration (FDA)'s Food Safety Modernization Act (FSMA): http://www.fda.gov/Food/GuidanceRegulation/FSMA/.