Abstract

Get full access to this article
View all access options for this article.
References
1.
Aaker
D.
(1991 ). Managing Brand Equity: Capitalizing on the Value of a Brand Name . NY : The Free Press .
2.
Aguilar
F. J.
(1967 ). Scanning the Business Environment . New York : Macmillan .
3.American Marketing Association (AMA) (2015 ). Brand in Dictionary . Http://www.ama.org/resources/Pages/Dictionary.aspx?dLetter=B&dLetter=B. [Accessed the 18th of March 2015, 14:30].
4.
Arnold
D.
(1992 ). The handbook of brand management . UK : Century Business, the Economist Books .
5.BTG (Beijing Tourism Group). (2015 ). Business scope: Tourist hotel . Http://www.btg.com.cn/en/business/staying.asp. [Accessed the 22th of March 2015, 11:00].
6.BTGH (BTG Hotels). (2014 ). BTGH annual report 2014 . Http://static.sse.com.cn/disclosure/listedinfo/announcement/c/2015-03-30/600258_2014_n.pdf. [Accessed the 30th of August 2015, 11:20].
7.BTGH (BTG Hotels). (2015 ). Our hotel brands . Http://www.btghg.com/en-us/member_hotels.html. [Accessed the 22th of March 2015, 10:50].
8.CTHA (China Tourist Hotels Association). (2014 ), 2013 Annual Report of China's Hotel Management Company (Group) . Hotel Modernization , 12 (9 ): 28 –41 .
9.
Conen
Z.
(2006 ). Building a hotel brand: how a business class hotel discovered its brand DNA . Http://www.lraworldwide.com/…/White_Paper_ESOMAR_November_2006.pdf. [Accessed the 20th of March 2015, 9:30].
10.JIANGUO (2015 ). Jianguo introduction . Http://www.hotelsjianguo.com/en-us/about_us.html. [Accessed the 22th of March 2015, 10:30].
11.Marriott (2015 ). Brands . Http://www.marriott.com/hotel-development/marriott-brands.mi. [Accessed the 22th of March 2015, 10:20].
12.NBSC (National Bureau of Statistics of China). (2013 ). Total Population at year-end 2013 , http://data.stats.gov.cn/english/adv.htm?m=advquery&cn=C01. [Accessed April 30, 2015, 15:05].
13.
Weihrich
H.
(1982 ). The TOWS matrix: a tool for situational analysis . Long Range Planning , 15 (2 ): 54 –66 .
14.Wikipedia (2015 ). Marriott International . Https://en.wikipedia.org/wiki/Marriott_International. [Accessed the 30th of August 2015, 10:47].
15.InterContinental Hotels Group. (2014 ). Annual report and form 20-F 2014 . Http://www.nyse.com/quote/XNYS:IHG/sec. [Accessed the 29th of March 2015, 10:00].
16.MKG Group. (2014 ). Worldwide ranking of hotel groups as of 1 January 2014 . Http://www.hotel-online.com/press_releases/release/global-hotel-rankings-the-leaders-grow-stronger-ihg-retains-top-spot. [Accessed the 24th of March 2015, 9:20].
17.Wikipedia. (2015 ). SWOT analysis . Http://en.wikipedia.org/wiki/SWOT_analysis. [Accessed the 28th of March 2015, 9:50].
