BrugmannJ. & PrahaladC. K. (2007). Cocreating Business's New Social Compact, Harvard Business Review, 85(2), 80–90.
2.
DraytonB. & BudinichV. (2010). A New Alliance For Global Change, Harvard Business Review, September, 56–64.
3.
EvansW.R., & DavisW.D. (2011). An Examination of Perceived Corporate Citizenship, Job Applicant Attraction, and CSR Work Role Definition, Business.
4.
ArdichviliA. (2013). The Role of HRD in CSR, Sustainability, and Ethics, Human Resource Development Review, (12)4, 456–473.
5.
HartS. L. & ChristensenC. (2002). The Great Leap: Driving Innovation From The Base Of The Pyramid, Sloan Management Review, 44(1), 51–56.
6.
LondonT. & HartS. L. (2004). Reinventing Strategies for Emerging Markets: Beyond The Transnational Model, Journal of International Business Studies, 35(5), 350–370.
PrahaladC. K., (2005), The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits, Upper Saddle River, NJ: Wharton School Publishing.
9.
SimanisE., HartS., & DukeD. (2008). The Base of the Pyramid Protocol: Beyond “Basic Needs” Business Strategies, Innovations, 3(1), 57–84.
10.
2. Exploitation of the Disadvantaged?.
11.
An opposing view has emerged in the BoP literature that reveals the dark side of pursuing profits in the BoP markets. The exploitation of the disadvantaged in the name of profits has been a subject well discussed by economists and business scholars.
12.
2a. Suggested Readings for use with the case:.
13.
FriednerM. (2013), Producing “Silent Brewmasters”: Deaf Workers and Added Value in India's Coffee Cafés, Anthropology of Work Review, Vol. 34 No. 1, pp. 39–50.
14.
HillR. P., (2002). “Stalking the Poverty Consumer: A Retrospective Examination of Modern Ethical Dilemmas, Journal of Business Ethics, 37(May), 209–219.
15.
KarnaniA. (2008), “Help, Don't Romanticize, the Poor,” Business Strategy Review, 19(2), 4853.
16.
2b. Additional References:.
17.
GaravanT., & McGuireD. (2011), Human Resources Development and Society: Human resources role in embedding Corporate Social Responsibility, Sustainability, and Ethics in Organizations, Advances in Developing Human Resources, 12, 487–507.
18.
HuntS.D., (2011), “Sustainable Marketing, Equity and Economic Freedom Approach,” Journal of the Academy of Marketing Science, 39(1), 7–20.
19.
IlieS., (2013), Employing People with Disabilities: The Romanian Protected Units System, Journal of Community Positive Practices, 13(1), 61–91.
20.
JaiswalA. K. (2008), “The Fortune at the Bottom or the Middle of the Pyramid,” Innovations, 3(1), 85–100.
21.
KaineS., SpoonerK. (2010), Defining Sustainability in Human Resource Management, International Employment Relations Review, 16(20), 70.
22.
MarkelK., & BarclayL. (2009), Addressing the Underemployment of Persons with Disabilities: Recommendations for Expanding Organizational Social Responsibility, Employee Responsibilities and Rights Journal, 21(4), 305–318.
23.
Organisation for Economic Co-operation and Development (OECD) (2003). Transforming disability into ability: Policies to promote work and income security for disabled people, Paris, France.
24.
RokM. & MulejM. (2014). CSR-based model for HRM in tourism and hospitality, Kybernetes, 43(3/4), 346–362.
25.
Scully-RussE. (2011). Human resource development and sustainability: Beyond sustainable organizations, Human Resource Development International, 15(4), 399–415.
26.
3. Sustainability of Enterprises using the Triple Bottom Line framework.
27.
The theoretical frameworks that are relevant to this case are primarily based on the definition of sustainability from the Brundtland Commission's report (1987) and the Triple bottom-line framework proposed by Elkington (1997).
28.
Suggested References for use with this case:.
29.
ElkingtonJ. B. (1997), Cannibals with Forks: The Triple Bottom Line of 21st Century Business, Oxford: Capstone Publishing.
30.
United Nations World Commission on Environment and Development. (1987). Our Common Future, Oxford: Oxford University Press (also known as the Brundtland Commission Report). Downloaded from: http://www.un-documents.net/wced-ocf.htm.
31.
SavitzA.W. & WeberK.. (2006). The Triple Bottom Line: How Today's Best-Run Companies are Achieving Economic, Social and Environmental Success— And How You Can Too, Jossey Bass.