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References
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(2004 ). What's Really Inside Krispy Kreme . New York : Bloomberg Businessweek . http://www.businessweek.com/magazine/content/04_33/b3896103_mz020.htm. [Accessed the 10th of February 2012, 13:22].
18.
(2005 ). Krispy Kreme's biggest franchise sues company for business practices . North Carolina : The Business Journal . http://www.bizjournals.com/triad/stories/2005/09/26/daily40.html?page=1. [Accessed the 20th of February 2012, 08:17].
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(2005 ). Krispy Kreme's Problems: Not “Fatal ”. New York : Bloomberg Businessweek . http://www.businessweek.com/magazine/content/05_49/b3962081.htm. [Accessed the 10th of February 2012, 14.06].
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(2005 ). Krispy franchisee sues over ‘devastating’ slump . Missouri :Business Library . http://findarticles.com/p/articles/mi_m3190/is_32_39/ai_n14893037/. [Accessed the 20th of February 2012, 18.23].
21.
(2005 ). Business Not so Sweet for Krispy Kreme Franchise . Texas : redOrbit . http://www.redorbit.com/news/science/186151/business_not_so_sweet_for_krispy_kreme_franchise/. [Accessed the 11th of February 2012, 10.04].
22.Dunkin Brands’ website. (2012 ). http://www.dunkinbrands.com/. [Accessed the 26th of March at 13:58].
23.Krispy Kreme Inc. (2005 ). Krispy Kreme Announces Completion of Special Committee Investigation . North Carolina : PR Newswire . http://phx.corporate-ir.net/phoenix.zhtml?c=120929&p=irolnewsArticle&ID=741862&highlight. [Accessed the 3rd of March 2012, 10.11].
24.Krispy Kreme's website (2012 ) http://krispykreme.com/about-us/history. [Accessed the 3rd of February 2012, 17:55].
25.
Maze
J.
(2007 ). Downward Spiral: Krispy Kreme's struggle to stop its slide . Minnesota : Franchise Times . http://www.franchisetimes.com/content/story.php?article=00588. [Accessed the 12th of February 2012, 08:55].
26.
Norris
F.
(2005 ). Krispy Kreme Loses in Fight Over Supplies for Franchises . New York : New York Times . (http://www.nytimes.com/2005/07/27/business/27kreme.html. [Accessed the 12th of February 2012, 09:21].
27.
Nowell
P.
(2009 ). Is the Glaze Off Krispy Kreme? . New York : Associated Press . http://www.cbsnews.com/stories/2004/05/13/national/main617329.shtml. [Accessed the 12th of February 2012, 12:03].
28.
O'Sullivan
K.
(2005 ). Kremed! . New York : CFO Magazine . http://www.cfo.com/printable/article.cfm/4007436. [Accessed the 13th of February 2012, 19:43].
29.
Patton
L.
(2011 ). Krispy Kreme Wants to Be Good for You . New York : Bloomberg Businessweek . http://www.businessweek.com/magazine/content/11_26/b4234028342413.htm. [Accessed the 26th of February 2012, 11:45].
30.
Patton
L.
(2011 ). Krispy Kreme adding oatmeal, yogurt, and fruit juice . New York : Bloomberg Businessweek . http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2011/06/17/BUB41JV24K.DTL. [Accessed the 26th of February 2012, 11:55].
31.
Speaker
B.
(2010 ). Krispy Kreme Growing Again After Fall from Grace . Maryland : InvestorPlace . http://www.investorplace.com/2010/08/krispy-kreme-growing-again-after-fall-from-grace/. [Accessed the 25th of February 2012, 10:04].
32.
Warren
K.
(2010 ). Renaissance Brand . North Carolina : QSR Magazine . http://www.qsrmagazine.com/competition/renaissance-brand?microsite=9342. [Accessed the 12th of February 2012, 9:32].