This study examined the extent to which 99 school counselors delivered
information to stakeholders about their profession and work via various
channels. Results showed that information was mainly delivered via routine
encounters within the school while the use of a pre-arranged manner and
electronic media were less frequent. School counselors’ work information tended
to be delivered to the school staff rather than to pupils, parents/guardians,
and community. To the least extent, school counselors delivered information
about their professional profile. The authors discuss the importance of
delivering information in the advocacy of the counseling profession.
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