Panorama of media contact behaviours of present-day urban dwellers: Descriptions and analysis based on diary reports

Abstract

As Internet, particularly mobile Internet, is playing a more and more critical and trend-leading role in connecting key social elements and restructuring social life, users are shifting from their passive role in the past to an increasingly dominant position, playing a pivotal and decisive role. With the vigorous support of CVSC Sofres Media, the Research Center of Journalism and Social Development of Renmin University of China conducted a major research programme on ‘The Status of Media Contact and Use by Chinese Urban Dwellers in the Age of Mobile Internet’ from five aspects. A panorama of contact between present-day urban dwellers and media is finally demonstrated. The research results have significant cognitive value in terms of grasping the status of media use and communication among modern urban Internet users.