For the love of green: Between ecology and dollars

Abstract

This article reviews how corporate social responsibility, in particular its environmental practices, is being mobilised in practice by companies. We discuss that the current engagement with the Anthropocene is more a marketing argument supporting a capitalist discourse, rather than an ethical approach towards business. Thus, we call for a more sustainable approach in corporate social responsibility, not as a communication tool, but as a genuine response to Anthropocene conditions and shared stewardship, rather than a marketisation of corporate social responsibility. We suggest the establishment of an international corporate social responsibility certification entity that would advise companies in corporate social responsibility practices in the Anthropocene Earth.