Toward a better understanding of the perceived value of an online visit experience: Analysis of the relevance of the experiential value scale approach based on a double replication

Abstract

As online experiences continue to grow, most researchers and practitioners assess the perceived value of a web browsing experience through restrictive measures originally developed in offline environments. While the experiential value scale (EVS) is the only measure specifically designed 20 years ago to capture the different facets of the perceived value of an online experience, it has only been used twice in this context, even though it is commonly used to study the perceived value of an offline offer. This research note thus aims to assess the relevance and robustness of EVS in an online context. At the end of a double replication of this measure, applied to visits to the websites of the châteaux of Chambord and Chenonceau (N = 914), the results underline the interest and the conditions of use of this approach, which makes it possible to apprehend more finely the sources of the perceived value of an online visit experience.