Price and value: Towards new research perspectives

Babin BJ Borges A James K (2016) The role of retail price image in a multi-country context: France and the USA. Journal of Business Research 69: 1074–1081.

Babin BJ Darden WR Griffin M (1994) Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research 20(4): 644–656.

Coutelle-Brillet P Rivière A (2013) Entre prix bas et nouvelles sources de différenciation: quelle stratégie pour les hard discounters? Revue Française de Gestion 1(230): 137–152.

Coutelle-Brillet P Rivière A (2014) Et si « moins » signifiait « mieux »? Étude de la valeur perçue d’une offre low-cost et implications managériales. Décisions Marketing 73: 63–83.

Cressman GE (2012) Value-based pricing: A state-of-the-art review. In: Lilien GL Grewal R (eds) Handbook of Business-To-Business Marketing. Cheltenham: Edward Elgar, pp. 246–274.

Dekhili S Connan Ghesquiere C (2013) La politique de prix ‘Pay What You Want’: partage du pouvoir ou action de communication? Gestion 2000 4(30): 15–29.

Desmet P Zollinger M (1997) Le prix. De l’analyse conceptuelle aux méthodes de fixation. Paris: Economica.

Diallo MF Coutelle-Brillet P Rivière A Zielke S (2015) How do price perceptions of different brand types affect shopping value and store loyalty. Psychology & Marketing 32(12): 1133–1147.

Dodds WB Monroe KB Grewal D (1991) Effects of price, brand, and store information on buyers’ product evaluations. Journal of Marketing Research 28(3): 307–319.

Gale BT (1994) Managing Customer Value. New York: The Free Press.

Hinterhuber A (2004) Towards value-based pricing – An integrative framework for decision making. Industrial Marketing Management 33(8): 765–778.

Holbrook MB (1999) Introduction to consumer value. In: Holbrook MB (ed.) Consumer Value: A Framework for Analysis and Research. London; New York: Routledge, pp. 1–28.

Kienzler M Kowalkowski C (2017) Pricing strategy: A review of 22 years of marketing research. Journal of Business Research 78: 101–110.

Kumar A Grisaffe DB (2004) Effects of extrinsic attributes on perceived quality, customer value, and behavioral intentions in B2B settings: A comparison across goods and service industries. Journal of Business-To-Business Marketing 11(4): 43–72.

Kumar V Reinartz W (2016) Creating enduring customer value. Journal of Marketing 80(6): 36–68.

Le Gall-Ely M (2009) Définition, mesure et déterminants du consentement à payer du consommateur: synthèse critique et voies de recherche. Recherche et Applications en Marketing 24(2): 91–113.

Leroi-Werelds S (2019) An update on customer value: State of the art, revised typology, and research agenda. Journal of Service Management 30(5): 650–680.

Lombart C Louis D Labbé-Pinlon B (2018) L’image-prix d’un point de vente: quelle mesure privilégier? Recherches en Sciences de Gestion 2(125): 47–70.

Loy JP Ceynowa C Kuhn L (2020) Price recall: Brand and store type differences. Journal of Retailing and Consumer Services 53: in press.

Mencarelli R Rivière A (2015) Perceived value in B2B and B2C: A comparative approach and cross-fertilization. Marketing Theory 15(2): 201–220.

Monroe KB (1979) Pricing: Making Profitable Decisions. New York: McGraw-Hill Book Company.

Monroe KB Krishnan R (1985) The effect of price on subjective product evaluation. In: Jacoby J Olson JC (eds) Perceived Quality: How Consumers View Stores and Merchandise. Lexington: Lexington Books, pp. 209–232.

Pei Z Yan R Ghose S (2020) Which one is more valuable in coordinating the online and offline distribution? Service support or online price coordination. Industrial Marketing Management, in press.

Rivière A Mencarelli R (2012) Vers une clarification théorique de la notion de valeur perçue en marketing. Recherche et Applications en Marketing 27(3): 97–123.

Rivière A Coutelle-Brillet P Diallo MF (2018) Comment le format de magasin modère-t-il les effets des stratégies de prix et de la valeur de magasinage sur la fidélité au magasin? Décisions Marketing 89: 85–104.

Sanchez-Fernandez R Iniesta-Bonillo MA (2006) Consumer perception of value: Literature review and a new conceptual framework. Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior 19: 40–58.

Sanchez-Fernandez R Iniesta-Bonillo MA (2007) The concept of perceived value: A systematic review of the research. Marketing Theory 7(4): 427–451.

Sweeney JC Soutar GN (2001) Consumer perceived value: The development of a multiple item scale. Journal of Retailing 77(2): 203–220.

Sweeney JC Soutar GN Johnson LW (1999) The role of perceived risk in the quality-value relationship: A study in a retail environment. Journal of Retailing 75(1): 75–105.

Woodall T (2003) Conceptualising ‘value for the customer’: An attributional, structural and dispositional analysis. Academy of Marketing Science Review 12(1): 1–42.

Zeithaml VA (1988) Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing 52(3): 2–22.