Through his research experience in developing countries, Eric Arnould asserts that questions about sustainable development are historically linked to problems of access by populations in the global South to development programs financially, socially and environmentally fit to ensure their well-being. Therefore, thinking through marketing’s potential contribution and taking action in the context of sustainable development in the global South requires posing questions at two levels: at a macro level, to understand the links between local and international markets and the local effects of these linkages; and at cultural level, to understand economic stakeholders’ behaviors within their specific cultural and institutional contexts.
ArellanoR (1994) Informal-underground retailers in less-developed countries: An exploratory research from a marketing point of view. Journal of Macromarketing14(2): 21–35.
2.
ArnouldEJ (1990) Changing the terms of rural development: Collaborative research in cultural ecology in the Sahel. Human Organization49(4): 339–354.
3.
ArnouldEJ (2001) Ethnography, export marketing policy, and economic development in Niger. Journal of Public Policy & Marketing, 20, 151–169.
4.
ArnouldEJMohrJJ (2005) Dynamic transformations of an indigenous market cluster: The leatherworking industry in Niger. Journal of the Academy of Marketing Science33(3): 254–274.
5.
CovaBLouyot-GalicherM-C (2006) Innover en marketing. Paris: Lavoisier.
6.
DannhaeuserN (1983) Contemporary trade strategies in the Philippines. New Brunswick, NJ, Rutgers University Press.
7.
DeBerry-SpenceBBonsuSKArnouldEJ (2012) Market development in the African context. In: PenalozaLÖzçağlar-ToulouseNViscontiL (eds) Marketing management: A cultural perspective. London and New York: Routledge, pp.93–109.
8.
GrégoireE (1986) Les Alhazai de Maradi (Niger). Histoire d’un groupe de riches marchands sahéliens, Collection travaux et documents, 187. Bondy: ORSTOM.
9.
HålandG (1984) The Jellaba trading system: Trade and traders in the Sudan. Bergen Occasional Papers in Social Anthropology. African Savannah Studies32: 269–284.
10.
HartKLavilleJ-LCattaniAD (2010) The Human economy: a citizen’s guide, London, Polity Press.
11.
HénaultG-M (1987) Macro-marketing et besoins essentiels dans le développement africain, quelques exemples. Revue Française du Marketing112(2): 49–61.
12.
HénaultG-MN’RabetR (1990) L’Entrepreneuriat en Afrique francophone: culture, financement et développement. London/Paris: John Libbey/Eurotext.
13.
HernandezE-M (1995) L’entrepreneur informel africain et la démarche marketing. Recherche et Applications en Marketing10(3): 47–62.
14.
JoyARossCA (1989) Marketing and development in third world contexts: An evaluation and future directions. Journal of Macromarketing9(2): 17–31.
15.
LandaJT (1993) Culture et activité entrepreneuriale dans les pays en développement: le réseau ethnique, organisation économique? In: Esprit d’entreprise, cultures et societiesParis: Maxima, pp.195–217.
16.
MeillassouxC (1971) The development of indigenous trade and marketing in West Africa. Oxford: Oxford University Press.
17.
PascallonP (1987) Le marketing management occidental et les pays du Tiers Monde. Revue Française du Marketing112(2): 19–27.
18.
PrahaladCK (2004) The fortune at the bottom of the pyramid: Eradicating poverty with profits. Philadelphia: Wharton Business Publishing.
19.
SaulM (1987) The organization of a West African grain market. American Anthropologist89(1): 74–95.
20.
SpeeceM (1990) Evolution of ethnodominated marketing channels: Evidence from Oman and Sudan. Journal of Macromarketing10(2): 78–92.
21.
StiglitzJE (2002) Globalization and its discontents. New York, W.W. Norton.
22.
ThorelliHSentellGD (1982) Consumer emancipation and economic development: The case of Thailand. Greenwich, CT: JAI Press.
