The purpose of this study is to analyze the effects of time pressure on information processing, especially the consequences due to its intensity. To make time-restricted information processing clear, an experiment was conducted with 521 consumers of laptops using the Information Display Board procedure. The study shows that the intensity of time pressure has a non-linear influence on the rhythm of information processing, leads to the selection of the most important information and slightly changes the adopted decision-making strategy. The use of three levels of time pressure (none, moderate and high) reveals that the adaptation between time pressure and its dependent variables is a non-linear process.
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