This article aims at measuring motives toward second-hand shopping, an alternative form of buying that consumers make use of. We first define the concept of second-hand buying and describe the characteristics of the phenomenon that support a motivation-based approach. Then, we develop a measurement scale following the procedure advocated by Churchill (1979) and reexamined by Rossiter (2002). A preliminary qualitative study conducted with 15 buyers of second-hand goods and a two-stage data collection among 708 individuals provide a final, reliable and valid 7-factor scale that can be used separately or combined in two main dimensions — economic and recreational — to predict internal or external outcome variables.
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