Through an exploratory approach based on the principles of “grounded theory”, this article attempts to understand the various aspects of the consumption experience lived by viewers of the “Star Academy” TV show. The main results underline the weight of social interactions and the experience valuing process. The nature of the interactions is: 1) intragenerational (peer groups) and 2) intergenerational (between parents and children, for example). These interactions appear as an essential component of both lived and renewed experiences. Consequently, these results lead us to draw up a detailed analysis of consumption values matrixes proposed in marketing, and to discuss the need for social mediation in the perspective of contemporary ways of life. Moreover, this research provides significant contributions for managers to analyze key factors of the success of some reality TV shows and their value sources as a consumption experience.
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