Theories in Public Relations: Reflections and Future Directions

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Ferguson MA (2018) Building theory in public relations: Interorganizational relationships as a public relations paradigm. Journal of Public Relations Research, 30(4), 164-178. doi:10.1080/1062726X.2018.1514810

Guzman A Lewis SC (2019) Artificial intelligence and communication: A Human–Machine Communication research agenda. New Media & Society. doi:10.1177/1461444819858691

Ihlen O Fredriksson M (eds.) (2018) Public relations and social theory: Key figures, concepts and developments. New York: Routledge.

Kennedy H (2016) Post, mine, repeat: Social media data mining becomes ordinary. London: Palgrave Macmillan.

Kitchin R (2017) Thinking critically about and researching algorithms. Information, Communication & Society, 20(1), 14-29. doi:10.1080/1369118X.2016.1154087

L’Etang J McKie D Snow N Xifra J (eds.) (2016). The Routledge handbook of critical public relations. Abindgon, Oxon: Routledge.

McKie D Munshi D (2007) Reconfiguring Public Relations: Ecology, Equity and Enterprise. Abingdon, Oxon: Routledge.

Turow J (2011). The Daily You: How the new advertising industry is defining your identity and your worth. New Haven, CT: Yale University Press.

Valentini C (2019) Globalization. In Brunner B (ed.) Public Relations Theory: Applications and Understanding (pp. 125-140). Hoboken, NJ: Wiley.

Warner M (2002) Publics and counterpublics. New York: Zone.

Willis P (2016) From humble inquiry to humble intelligence: Confronting wicked problems and augmenting public relations. Public Relations Review, 42(2), 306-313. doi:10.1016/j.pubrev.2015.05.007