Abstract
Get full access to this article
View all access options for this article.
References
1.
Barthes
R
(1957 /1993 ) Mythologies . London : Vintage .
2.
Davis
A
(2013 ) Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding . Cambridge; Malden : Polity Press .
3.
L’Etang
J
(2004 ) Public Relations in Britain: A History of Professional Practice in the Twentieth Century . Mahwah, NJ; London : Lawrence Erlbaum .
4.
Miller
D
Dinan
W
(2008 ) A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power . London : Pluto Press .
5.
Williamson
J
(1978 ) Decoding Advertisements: Ideology and Meaning in Advertising (Distributed by Calder and Boyars). London : Boyars .