Abstract
I reflect upon findings from a feminist cultural study uncovering teen girls’ and parents’ perceptions of the Gardasil HPV/cervical cancer vaccine media campaign. I consider issues important to feminist researchers such as representation, reflexivity, and researcher–participant relationships as they relate to public relations research. Topics discussed are seeing the dark side of meeting our publics, renegotiating feminist ideals, and balancing strategic and feminist goals. I propose considerations for doing feminist cultural studies to inform campaign production.
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