Textbook publishing: Opportunism,theory,and the captive audience

Grunig J Hunt T (1984) Managing Public Relations. New York: Holt, Rinehart & Winston.

Heath R (ed.) (2001) Handbook of Public Relations. Thousand Oaks, CA: Sage.

Heath R (ed.) (2010) Sage Handbook of Public Relations. Thousand Oaks, CA: Sage.

Hutton J (2001) Defining the relationship between public relations and marketing: Public relations most important challenge. In Heath RL (ed.) Handbook of Public Relations. Thousand Oaks, CA: Sage, 205–14.

L’Etang J (2004) Public Relations in Britain: A History of Professional Practice in the Twentieth Century. Mahwah, NJ: Lawrence Erlbaum Associates.

Levinson JC (1984) Guerrilla Marketing: Secrets for Making Big Profits from your Small Business. Boston, MA: Houghton Mifflin.

Sriramesh K Verčič D (eds) (2003) The Global Public Relations Handbook: Theory, Research and Practice. Mahwah, NJ: Lawrence Erlbaum Associates.

Sriramesh K Verčič D (eds) (2009) The Global Public Relations Handbook: Theory, Research, and Practice (revised edition). New York: Routledge.

Tench R Yeomans L (eds) (2006) Exploring Public Relations. Harlow: FT/Prentice Hall.

Tench R Yeomans L (eds) (2009) Exploring Public Relations (2nd edition). London: Pearson.

Toth E (ed.) (2006) The Future of Excellence in Public Relations and Communication Management. Mahwah, NJ: Lawrence Erlbaum Associates.