SAS is the leader in data interpretation. Understanding the history of the language, the evolution of the platform, and the implications for the future is imperative as marketing expands to better predict consumer wants and needs. Factors such as psychology and demographics can be applied ever more effectively to predict and create future consumer trends, and the knowledge of data, its interpretation, and its application in marketing has revolutionized and will continue to inform the future of marketing strategy. This article explores the many uses of SAS to plan for the future.
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