Understanding the factors behind U.S. news college rankings: A data-driven approach

Abstract

This teaching case challenges students to analyze factors influencing U.S. News & World Report college rankings using data from 33 liberal arts colleges (2018–2025). Students apply descriptive statistics and multiple linear regression to explore how institutional characteristics—such as faculty size, endowment, demographics, and academic performance—relate to rankings. The case encourages critical thinking about the value and limitations of rankings and encourages students to assess trade-offs colleges face in improving their positions. Designed for business analytics or education policy courses, the case fosters data literacy and strategic insight into higher education decision-making.