This case examines the digital transformation of air travel in India via the DigiYatra initiative—a facial recognition technology introduced by the Ministry of Civil Aviation to facilitate smooth and contactless airport experiences. The scenario, informed by passengers’ experiences over the past 3 months, underscores the potential of DigiYatra while also addressing significant implementation obstacles, such as knowledge deficits, privacy issues, and infrastructure preparedness. It examines how DigiYatra employs facial recognition technology to improve the air travel experience for travelers. This case study prompts students to contemplate techniques for fostering acceptance and trust in digital infrastructure while inviting a broader discussion on the future of technology-driven governance and travel.
ChakravartySMishraR (2019) Using social norms to reduce paper waste: results from a field experiment in the Indian Information Technology sector. Ecological Economics164: 106356. DOI: 10.1016/j.ecolecon.2019.106356.
GeorgeASFernandoSBaskarD, et al. (2023) From Paperwork to Biometrics: Assessing the Digitization of Air Travel in India through Digi Yatra 01. Partners Universal International Innovation Journal, 110–125.
9.
GkritzaKNiemeierDManneringF (2006) Airport security screening and changing passenger satisfaction: an exploratory assessment. Journal of Air Transport Management12(5): 213–219. DOI: 10.1016/j.jairtraman.2006.03.001.
10.
JayathilakanANgoTTsuiWHK, et al. (2024) Examining the determinants of Indian airlines’ revenues. Journal of the Air Transport Research Society3: 100038. DOI: 10.1016/j.jatrs.2024.100038.
11.
KimMHParkJWChoiYJ (2020) A study on the effects of waiting time for airport security screening service on passengers’ emotional responses and airport image. Sustainability12(24): 10634. DOI: 10.3390/su122410634.
12.
KumariPAithalPS (2020) An overview of the aviation industry in India with special emphasis on privatization. SSRN Electronic Journal, (SSRN Scholarly Paper 3729975). DOI: 10.2139/ssrn.3729975.
PalakondaD (2017) Digitalisation in India: a needed gadget for business environment. IRA-International Journal of Management & Social Sciences (ISSN 2455-2267)6: 253. DOI: 10.21013/jmss.v6.n2.p8.
SealPYadavNKonarR (2025) Revolutionizing air travel in India: the impact of digiyatra. IGI Global, 119–132.
18.
SkorupskiJUchrońskiP (2016) A human being as a part of the security control system at the airport. Procedia Engineering134: 291–300. DOI: 10.1016/j.proeng.2016.01.010.
