Abstract
Giottus is one of India’s most preferred cryptocurrency exchanges, which saw a user growth rate of more than 400% during the pandemic. The platform offers unique and innovative products and secured transactions, making its application interface very user-friendly. This case study elucidates the various factors that enable the immense growth of Giottus exchange in the cryptocurrency market. The case also discusses cryptocurrency’s existing regulatory environment and its challenges. This teaching case also addresses the significant issues that deter the growth of cryptocurrency exchanges in India. It also addresses the future pathway for crypto investments in India and how exchanges like Giottus play an essential role in regulating their market vulnerability.
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