Resolving the Human–Object Divide in Sexual Objectification: How We Settle the Categorization Conflict When Categorizing Objectified and Nonobjectified Human Targets

Abstract

Using a mouse-tracking technique, we measured the strength and the temporal unfolding of the conflict when people categorize objectified and nonobjectified human stimuli in the human or object category. We recorded participants’ hand movements when they categorized male and female, objectified and nonobjectified, human, and doll-like stimuli in the person and object categories. As expected, objectified women created a stronger categorization conflict compared to all other human stimuli. The nature of the mouse trajectories indicated that this response competition was caused by the distractor (object category) rather than the target (person category) and showed to be smooth rather than abrupt suggesting dynamic competition between the object–human categories rather than the sequential unfolding of a dual process. These findings demonstrate that the human–object divide fades when women (but not men) are objectified. The implications of the current findings for theorizing on processes of sexual objectification are discussed.