Does Reducing Implicit Prejudice Increase Out-Group Identification? The Downstream Consequences of Evaluative Training on Associations Between the Self and Racial Categories

Abstract

The present experiments were designed to investigate whether an intervention that targeted racial attitudes influenced not only prejudice but also self–Black associations. Because past research has demonstrated that people strive to build connections with favorable social categories, we predicted that positive evaluative training would increase identification with Blacks. Results from three studies provide evidence that practice in associating positive concepts with Blacks reduced implicit prejudice which in turn increased implicit self–Black associations. Notably, prejudice, in this case, had an intervening variable effect. Study 3 also investigated the impact of an alternative intervention that directly targeted self-associations rather than racial attitudes. Unlike evaluative training, associating the self with Blacks directly reduced both implicit prejudice and increased self–Black associations. These findings extend theorizing on the causal relationship between prejudice and out-group identification and provide important process information on how particular interventions reduce intergroup biases.