The racial/ethnic diversity of the United States is increasing, yet recent social psychological research has focused primarily on White Americans’ reactions to this demographic trend. The present research experimentally examines how members of different racial minority groups perceive increasing diversity, driven by Hispanic population growth, focusing on downstream consequences for political ideology and policy preferences. Four studies reveal that making Hispanic population growth salient leads non-Hispanic racial minorities to identify as more conservative and support more conservative policy positions, compared with control information. The policy preferences of Hispanics, however, were not affected by exposure to information about their in-group’s growth. Considered in tandem with previous research, the present studies suggest that Hispanic population growth may motivate greater support for conservative ideology among members of both racial majority and minority groups.
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