A large sample of 14,306 men and women was used to examine the relationship between social power and sexual arousal to consensual sadomasochism. Results showed that power increases the arousal to sadomasochism, after controlling for age and dominance. Furthermore, the effect of power on arousal by sadistic thoughts is stronger among women than among men, while the effect of power on arousal by masochistic thoughts is stronger among men than women. These findings refute common beliefs, reinforced through novels such as Fifty Shades of Grey, that the desire for sadomasochism reflects a desire to play out power dynamics in the bedroom. Instead, the effect of power is driven through a process of disinhibition that leads people to disregard sexual norms in general and disregard sexual norms associated with their gender in particular. These results add to an emerging literature that social power changes traditional gender patterns in sex.
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