Telling Women That Men Desire Women With Bodies Larger Than the Thin-Ideal Improves Women’s Body Satisfaction

Abstract

One source of women’s body dissatisfaction appears to be the media’s suggestion that men desire extremely thin women. Thus, three independent experiments examined whether reversing this suggestion would improve women’s weight satisfaction. In all three studies, women viewed images of female models with bodies larger than the thin-ideal. Women who were randomly assigned to be told that men found those models attractive experienced increased weight satisfaction compared to women who were not given any information (Studies 1 and 2) and women who were told that men preferred ultra-thin women (Study 2). Study 3 (a) provided evidence for the theoretical mechanism—internalization of the thin-ideal—and (b) revealed that telling women that other women find larger models attractive does not yield similar benefits. These findings extend the tripartite influence model by demonstrating that women’s beliefs about men’s body preferences are an important moderator of the association between media influence and women’s body satisfaction.