Managing the Threat of Impending Implicit Attitude Feedback

Abstract

People facing potentially threatening feedback sometimes opt to avoid it in an attempt to preserve a cherished self-view. In three studies, we examined whether people would adopt such a strategy in the context of the Black–White Implicit Association Test (IAT), which has the potential to reveal implicit prejudice. Study 1 demonstrated that people expect their IAT results to indicate less implicit prejudice than the results actually do, and perceive feedback from the Black–White IAT as potentially threatening. In addition, people who would rather avoid learning their results regretted receiving their feedback. In Studies 2 and 3, more participants declined to learn their IAT results when cued to expect unfavorable, rather than favorable, IAT results. Importantly, participants who received no expectation cue generally opted to receive their IAT feedback, suggesting that participants likely expect favorable IAT feedback.