Two Types of Value-Affirmation

Abstract

The authors tested the hypothesis that affirming self-transcendent values attenuates negative consequences of self-threat better than affirming self-enhancement values. If value-affirmation buffers against threat because it bolsters the self, then affirming either a self-transcendent or self-enhancement value should similarly prevent typical decreased self-control after exclusion. However, if value-affirmations buffer the effects of threat because they promote self-transcendence, then affirming values related to self-transcendence should provide a better buffer against decreased self-control after exclusion. Ninety-two undergraduate students received either intentional or unintentional social exclusion. Participants then affirmed either a self-transcendent or self-enhancement value, or wrote about their daily routine. Consistent with predictions, participants ate more cookies when they were intentionally rather than unintentionally excluded; this effect was attenuated by affirming an important value, especially a self-transcendent value. This suggests that value-affirmation may be a particularly effective method of coping with self-threats when it increases self-transcendence.