Abstract
There is a paradigm shift in human approach to time. Time, which was so far considered as an entity beyond human control is being used as an effective bio-political tool. Time as a social construct (social rhythm) has completely marginalized the time as natural or biological rhythm. The ‘greatness’ of the rulers including the political and intellectual was based on their ability to use time effectively to control, manipulate and maneuver their respective subjects at various times in the past, and introduced their own time schedule in the form of calendars, time tables and clocks etc. In the name of scientific and technological advancements, human have succeeded in getting access to the biological clocks of every organism and using the same for value generation and profit maximization and ultimately creating new colonies.
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