Luxury Hospitality Services: Editorial Comment

Ahn J. Park J. K. Hyun H. (2018). Luxury product to service brand extension and brand equity transfer. Journal of Retailing and Consumer Services, 42, 22–28.

Heine K. (2010). The personality of luxury fashion brands. Journal of Global Fashion Marketing, 1(3), 154–163.

Kapferer J. Bastien V. (2012). The luxury strategy: Break the rules of marketing to build luxury brands (2nd ed.). Kogan Page.

Yang W. Mattila A. S. (2017). The impact of status seeking on consumers’ word of mouth and product preference—A comparison between luxury hospitality services and luxury goods. Journal of Hospitality & Tourism Research, 41(1), 3–22.