Couple Roles in Subdecisions on Family Vacations

Abstract

This article studies the roles within couples, the main decision makers in family vacations, for each of the subdecisions into which the purchase process can be divided. This implies not only identifying the role played by each member of the couple in each subdecision but also determining the variables behind whether the man, the woman, or both jointly, have the greatest influence in each case. To this end, the use of 375 sets of questionnaires completed by each partner separately provided greater validity and reliability than other studies that have depended on only one answer per couple. The results show that vacations tend to follow a joint decision-making process, except for when it comes to searching for information, which is done autonomously by either partner. Women’s work situation and differences in education level within the couple are the variables that best explain how couples make decisions when purchasing family vacations.