In Step at the Top? Optimism,Efficacy,and Orientation Among Local Television News Managers

Abstract

A quantitative survey of local television news directors in the United States (N = 159) explored three main topics: the perception/attitudes of current local TV news directors, potential differences in those attitudes by market size, and whether news directors felt “in step” with their staff and/or upper management. The results indicated that the majority of news directors are still White, male, and middle-aged. News directors see a strong connection between news product quality and resources devoted to news. News directors were also, overall, pessimistic about the future of the TV news industry. Analysis indicated that there were few differences among the news directors working in large, medium, and small markets. Further, news directors reported being somewhat “out-of-step” with their staff and management regarding profit and market orientation.

Keywords

television news news management market differences news orientation

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